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Why High‑End Events Focus on Experience, Not Extravagance – as in‑person events continue to evolve, so too does our understanding of what luxury truly means in an events world, a sector that is showing growth. In years gone by, luxury was often associated with scale — grand ballrooms, lavish styling, dramatic production and obvious displays […]

In the wake of the COVID-19 pandemic, the events industry has seen a favourable growth within the retreats and incentive events space. These were once a way to reward the high sales achievers for reaching targets, but now more programs are organised as a means for staff retention as well to drive culture and collaboration […]

With in-person events back in full swing we are starting to see how the industry has adapted and running events in a post covid world with a mix of virtual, in person and hybrid events. There has also been a growth in specialised areas such as retreats and incentives not only to reward staff for […]

I’m fairly confident to say that the worst of the pandemic is now behind us, and life is mostly on track now. We don’t want to hear the words covid, pandemic, isolation, or any other word associated with the events that took place over the last couple of years. We should be in a different […]

During the last two years we lost much of our freedoms and life as we knew it. With this the bonds and relationships between people had also become more distant and forming new connections was a little more challenging in this new virtual world. Human contact and engagement were nearly all but lost with the […]

In a pre-covid world the events industry in Melbourne and across Australia was a thriving and growing sector. According to an article by Business Events Council of Australia “the events industry contributes $36 billion to the economy each year and employs 230,000 people”. Those working in the industry span across a broad-spectrum including business events, […]

Welcome to AC Events Management & Consultancy website and blog page where I look forward to writing regular blogs on relevant topics in the events industry. I hope that you will enjoy reading these and find some useful take home tips. With the fast pace of life today there is huge demand for your time […]